Today we’re talking about Google Adwords and what is an ad group in Google Adwords?

We hear the question or we’ll see it popup quite a bit where people will ask; “What is an ad group inside of Google Adwords?”

The Google Adwords Hierarchy

Google Adwords is made up of campaigns. So for instance, we’ll use this hierarchy here.

The ads campaign might be an overall product, it might be a group of products, it might be a service or group of services. But a campaign is a way of keeping things organized.

For this particular example, we’ll be talking about PPC services or Pay-Per-Click services. So this campaign might be called something like PPC Services. Now, inside this campaign, we have different ad groups. These ad groups could be described as a breakdown of those services.

So for example, this ad group here, we’re going to say PPC Setup. The next one, we’ll call PPC Management. The next one, PPC Consulting and in this last one, we’ll say PPC Training.

Now those are four specific services that we offer and as you can see, we’re breaking them up into different groups or an ad group. Now I’m not going to type all of these out but I’ll give you a quick example of what the keywords might be.

So under our PPC Setup ad group, we might have a keyword called Adwords Setup. We might have another keyword called PPC Setup. Another keyword, maybe might be Pay-Per-Click Setup. You get the idea.

In the next Ad Group, under PPC Management, we might have a keyword saying, Pay-Per-Click Management, PPC Management, Google Adwords Management, just Adwords Management, so on and so forth. And we would have specific keywords throughout each one of these individual ad groups.

Now the keywords we would want to be closely identifiable with the ad group. For instance, we’re not going to talk about PPC Management in the PPC Setup group. We would use those keywords over in that specific ad group.

And lastly, at the bottom of the each ad group, we would have two identifiable ads that would encompass all of those particular keywords.

So we would have one ad that might talk about; “Are you looking for someone to setup your Adwords accounts? We can help you, contact us today.”

And we might have a second ad that would talk about the same things but we would put it a little bit differently.

Now, why do we want two ads per ad group? Because we always want to be testing them. No matter what, one of those ads, after so many clicks will come out a winner. Once that happens, we can take the losing ad, throw it away and replace it with another ad to see which ad performs better.

And you would do that for each individual ad group. You would come up with the appropriate keywords, the appropriate ads for each group.

And that’s what an ad group in Google Adwords is. Hope it helps.

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