In today’s video, we’re going to be talking about landing pages and how we create our landing pages for our clients.

But, What is a Landing Page?

All right, just a real quick description here for those who don’t understand what a landing page is. A landing page is a website page that you send people to once they click an ad.

So here we are on Google where we did a search for pest control companies. As you can see, there are a number of pest control ads that come up and you can determine those because they have the little green ad box next to them.

Once you click on one of these ads, it will charge the company a certain amount of money. It could be 50 cents, or for a pest control company, we find they’re probably on average of three to five dollars, so we’re not going to click on one of these because it will cost that company money.

Once you click on one of these ads it will take you to a landing page, and the landing page might look like this.

Here is a sample landing page for a pest control company. As you can see, there are a number of call to actions. Phone numbers for the different areas and a form for someone to fill out if they’re interested in pest control.

Below that, there’s some more information about some of the other pests that they protect against, a little bit about their company, some more about their services, some testimonials, and at the bottom there’s another call to action.

This is a landing page that is designed to get people to either call or fill out the form, so…

How Do We Create Landing Pages Like That?

For our landing pages, we use a company called Instapage. Here’s a link to the company.

Now the great thing about Instapage is the ease of creating these landing pages, and I’ll show you a quick example. We’re going to create a new page, a standard page, and it will give you a number of options for these pages.

You can create a lead generation page, a thank you page, a webinar sign-up form or an app sales page. Whatever it might be.

Let’s just click on the lead generation page. Now they show you the examples of different lead generation pages. Let’s just scroll through them and click on a preview on one of them. Here’s one for a property rental website.

On the page, it has some other things about the company, why you should choose them, calls to action, testmonials, and some great imagery.

Now I understand that people will say, “Well, I don’t know how to create those types of pages.” And that’s the best part.

You click on Edit Page, name it, (we’ll just call it rental page). You can take the exact page and change a few different things on it to brand it for your company and to make it relevant for what you’re selling.

For example, this might not be your logo, but what you can do is you can delete that, add your own image, and just click and move it around. That’s how simple it is. If you want it to line up or center with other things, it will show you how to do that. It will help you with alignments, but it literally is that easy. Click and drag.

You want to change this text? All that you do is double-click on it and you can change the text. You can move the images anywhere that you’d like.

Now when you get down to the bottom, you can change the call to action, and you can click on where you want to link it to. All of this is truly that simple.

This is how we create all of the landing pages for our clients by using this company called Instapage.

I’m not going to give you a full tutorial on how to use Instapage because of the fact that they’ve got a million of those videos on their website. They’re very simple to use, they have great support staff, and they’re very affordable. And I would not endorse a company that we don’t actually use.

So, I hope that helps. Hope you enjoyed the video on how to create landing pages. We’ll see you next time.

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