Today we’re talking about what some people refer to as dayparting, or we can also look at it as, when is your campaign being the most effective or Adwords ad scheduling?

Let’s Talk About Adwords Ad Scheduling

When you’re taking a look inside the new AdWords overview, sometimes you will see a front page that looks like this.

I’m keeping some of it blurred out because this is our client’s confidential information.

However, one of the new improvements is this cool day and hour area.

Now, I’m assuming a couple things here.

Number one, that you already have your ad scheduled so that they are not running 24 hours a day, seven days a week, unless they’re converting 24 hours a day and seven days a week.

If you do not have ad scheduling set up, what you need to do is go up to your Campaigns, select the campaign that you’re working on, go over on the left hand side and click on Ad schedule (you can click here for the Google page on Ad Scheduling).

As you can see, this campaign is set to work from 7 a.m. to 11 p.m., Monday through Friday, and 8 a.m. to 8 p.m. on Saturday, and 8 a.m. to 11 p.m. on Sunday.

But let’s take a look at how effective this campaign is during those times.

At What Times Are You Making The Most Conversions?

If we go back to the overview of our AdWords Campaign, go down to Day & hour and Impressions is one thing, but I wanna take a look at more at Conversions.

And as you can see it’s pretty sporadic. If we take a look at the hours that the campaign is most effective, we see it’s probably between 8 a.m., and let’s say 5 p.m.

Now there are still some significant conversions outside that window, but once you start getting into 10 p.m to 11 or 12 p.m., obviously it falls off quit a bit.

The question we need to ask is, would it be more beneficial to have the budget that we’re spending outside of our peak hours, being used during a better converting time of day?

Another thing that we would take a look at is we see Monday seems to be strong. Tuesday, Wednesday, Thursday, Friday.

But you can see Saturday, especially around 5, 6, 7, 8, 9, 10pm, all of these hours really are minimal conversions.

So what we may wanna do is, on Friday, after 5:00 p.m., we’re not gonna run any ads. We’re gonna make sure that our budget is being put to good use at other times.

Based on these numbers what it think I’m gonna do is on Wednesdays I’m gonna stop the ads at 8 p.m. On Thursdays I’m gonna stop the ads at 8 p.m. On Fridays I’m gonna stop them at 8p.m. Because on these three days we see very few conversions during the late evening hours.

On Saturday I’m actually gonna stop them at 6 p.m. And we’re gonna see if that doesn’t change the efficiency of our campaign a little bit.

To get a better detail of what’s going on here, you can go into that Campaign, go into Ad schedule, and you can see we’ve got our clicks, our conversions, on what days they’re converting the best.

And we can see that Monday is actually converting a lot better than most of the other days. In this scenario though, we’re more worried about hours than we are about days of the week. That will be a separate video.

Changing The Schedule for Our Adwords Ads

Now, while we’re in here, let’s say we want to make a schedule change here. Monday through Friday we have it set up as 7 a.m. but I want to change them to start showing at 8 a.m. because we’re really not getting any conversions before 8 a.m.

All I have to do is click on the blue button for the schedule.

Now let’s say we’re going to set the schedule at Monday through Fridays, 8:00 a.m. to 11 p.m. or whatever times you choose. Just make the change on that screen and click save.

Now you can see the ads are starting on Mondays at 8 a.m., Tuesdays at 8 a.m., and so on. And that’s how you make a change.

But before you do that go in and take a screen shot or record the information so that you have it available before you make any changes.

So, this is hwo you can see what days and hours your ads or your campaigns are most profitable.

Hope that helps… thanks for watching our video.

Thanks for watching our video on: Google Adwords Ad Scheduling